When building a business, it’s important to be transparent. Transparency is actually one of the keys to a successful business. Why? Because it helps you build trust with your customers. This is especially true if you are building your own business. After all, in the case of a small business that you own, you are the brand. So if people understand who you are as a person, they essentially understand the essence of your brand as well.
For service professionals this can be even more important. If people are looking for someone to come and work in their home, they want to feel like they really know and trust that person before. Not only should you be transparent about yourself but also about your business and how you run it.
Transparency will help you earn the respect of your customers and turn them into return customers as well. People will also be more likely to refer you to their friends if you are transparent about your values and the values of your business.
How To Increase Transparency In Your Business
94% of consumers say that they are more likely to be loyal to a brand that is transparent, but how can you increase transparency in your business? Here is a list of ways that you can create a more transparent business:
1. Make Information Easy To Access
Do you have a website or social media channels that you use to promote your business. If you don’t, it’s a good idea to set these up. It’s important to make information about you and your business easy to access on the internet so that people can find the answers to some of the most common questions that arise in your industry.
Does your website have a bio? Include some information not only about your qualifications, such as any certificates or degrees that you have, but also about what you like to do when you aren’t working. That way, people can feel more relaxed about hiring you.
2. Respond to questions from customers
If you have an easy to navigate website and have provided information on your website and on social media, chances are the answers to common questions that you answered will lead potential customers to additional questions that they have about you or your business. Be available online when you can be to answer these questions and make people feel like you genuinely care. They will reward you for it.
3. Be active on social media
Sometimes people make the mistake of thinking that social media doesn’t pertain to their business, but it can be a positive tool for any brand. Promoting yourself and your business on social media and regularly updating your clients and followers on what’s new can be a great way to both grow your business and be more transparent. It’s important to make people feel like they can reach you if they need to. That way they know you are reliable.
Sharing The Right Information About Your Business
Creating transparency in your business is about sharing the right information with customers and potential customers. You want to share information that matters, without being too out there. So how do you do that?
First, you should share information that people would want to know about the service that you are offering. What are the common questions that people in your industry always get asked?
Second, share some information about yourself so people can get comfortable with who you are as a person. Nothing too personal, just some of your favorite hobbies.
Third, it’s important to share your values and your company’s values so that people know what matters to you and your business and what you are committed to providing them. Transparency about values is key. The more transparent you are about your values the better.
Fourth, make sure that on your personal Linkedin profile and your Linkedin page for your business, you have uploaded any licenses or certificates that you have that prove you have the skills you need to do an excellent job. On your other social media channels, for example Facebook or Instagram, you can show before and after photos of some of your previous projects so potential clients have a chance to see what your work looks like when it’s completed.
Our Transparency Commitment To Service Professionals And Customers
At OneBook, we are committed to transparency also, which is why it is so important to us that the service professionals that advertise services on our platform are transparent about their businesses as well. The three pillars of our business are community, trust, and convenience.
Community
OneBook is committed to creating a vibrant community that is supportive. By creating a sense of community among our service professionals and clients, we can ensure that our clients begin to feel that the service professionals they work with are like family. We want to foster a strong community feel so that clients hire service professionals on OneBook again, becoming repeat customers.
Trust
Creating a sense of trust is especially important in the business we are in, because we are asking people to be willing to invite strangers into their home. This is where transparency comes in. By being transparent ourselves and asking our service professionals to do the same, we can provide people with enough information about ourselves to build a trusting relationship, which will ultimately make them feel safe. If our customers feel a sense of safety when they hire on OneBook, we know we have done our job right.
Convenience
We are working to create the most user-friendly two-way marketplace on the internet, because we value convenience. We want it to be easy for people to hire a service professional on OneBook so they want to use our platform again.
If our values resonate with you, we hope you are excited for our launch and ready to hire a service pro on our platform the next time you need one. Thank you for your support.
